Actually, our products work just as well or better than any competitor. However, IR technology is such that yes, you do generally need to point your remote in the general direction of the receiver. LOL
IR is line of sight. In general, as you get further from the receiver, you will need to pay more attention to where the remote is pointed. Within 15 feet or so, it's not all that important. In fact, in a home theater environement, the signal will bounce off the side walls or even the rear wall if it is a hard surface. Sunlight will create a situation where you will see the need to point the remote at the receiver even at 10 feet or so. That is just the nature of IR technology.